SEO – Search Engine Optimization
What Is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of improving a website to increase its position for specific keyword searches performed on search engines like Google and Bing. Depending on the increased ranking of the websites for the specific search, site traffic can increase significantly and lead to large gains in revenue. It is important to note that SEO properly implemented is not a short-term method to increase business and should be deemed a long-term marketing strategy used by businesses. Experience matters when choosing an SEO agency, any business who claims instant results or position one placement for a couple hundred dollars a month is either practicing decent or using unorthodox techniques to rank websites which search engines may penalize the website for using. The good news is at Auctus Creative has worked in some of the most competitive niches on the internet and knows exactly what is takes to make it to the top of search engines Google and Bing.
Search Engine Optimization Foundations
SEO is forever changing but there are fundamentals to SEO we believe will never disappear. Analyzing competitors, understanding the businesses product or service, learning customer behaviors, creating unique and engaging content and optimizing sites for performance and usability. These are what we believe to be core SEO foundations that we practice here at Auctus Creative.
Keyword Research & Strategy
Industry & Competitor Analysis
Content Development
On-Page Optimizations
Quality Link Building
Performance Analysis
Real Search Engine Optimization
All SEO AGENCIES ARE NOT EQUAL…
Businesses are unique and so is the level of competition online for their services or products offered. An SEO strategy and budget can vary wildly depending on the service or product offered along with the businesses location. Many agencies offering SEO will provide prebuilt packages to rank business for a certain amount of keywords and so on. This almost always ends with an unhappy client and a defensive agency because a one size fits all SEO strategy and price doesn’t work for every business.
Cookie cutter SEO packages is only one of the major issues we see when working with new clients. Many SEO agencies only practice what we call passive SEO and not active SEO. Passive SEO is doing the bare minimum to a website and usually consists of an initial site updates with little to no work preformed on a continuous basis.
Active SEO
- Initial Research & Analysis
- Sitemap/URL Optimizations
- Site Tag Updates
- Inner Linking
- Develop Content Strategy
- Monthly Editorial Calendar
- Listen To Calls
- Track Performance
- Customer Public Outreach Link Building
Vs
Passive SEO
- Client Provides Keywords
- Basic Site Updates - Tags & Heading
- Low Quality Database Link Building
Why SEO Is Important
Control Acquisition Costs
New business acquisition cost aren’t dictated by advertising platforms who can have complete control over their cost.
Increases Credibility & Build Trust
Business who rank organically have more trust and credibility with customers.
Best Acquisition Cost Long Term
Ready To Get More Organic Search Traffic?
We want to help grow your company. Contact us and lets move your business forward together!