Bridging the Gap Between your Business and your Customers
Social media engagement has become one of the most popular activities of the Internet. As of July 2015, the world population totaled around 7.3 billion people. Out of these individuals, 2.3 billion are active social media users engaging in at least one or more social media outlets such as Facebook, Twitter, LinkedIn, Instagram, etc. People use social media to create, share, and exchange ideas, information, pictures and videos.
“Social media is not just a trend; it’s a fundamental shift in the way we communicate.” – Eric Qualman
This is why social media is now one of the most valuable marketing channels to engage in. A successful social media marketing campaign will increase brand awareness, traffic, and customer engagement. Social media provides a way to connect with your clients or customers on a personal level. Here at Auctus Creative, our team of social media experts has years of experience and use the most up-to-date social media technology to optimize your social media capabilities. We can help you build your social media presence so you can focus on what is important, your business.
Our goal for a social media campaign for a business is to:
- Connect with people
- Create conversations
- Sustain brand awareness
- Generate more traffic
- Moniter data
- Optimize the campaign
- Increase ROI
This leads to building strong relationships with customers, which is important in any facet of business. Customers who have strong relationships with a business is more than likely to engage in repeat business (if applicable) and will naturally spread recommendations to their friends and family.
Having social media pages for your company can increase your rankings for your main website on search engines. Your social media pages will also rank higher, allowing for more people to notice your company. Even if potential customers don’t have social media accounts themselves, it becomes easier for them to find your business on the Internet if your company has social media accounts as well. This builds trust and increases potential traffic to your business.
“Everyone has their own circle of trust. People whose opinion they listen to and respect, marketing can’t break this bond.”
Social media is a trust and relationship builder. People trust social media reviews more than reviews on your website.
- 74% of consumers rely on social media and public reviews to influence their purchasing decisions.
- 71% of consumers on social media are likely to recommend brands they trust to others.
Benefits of Social Media Optimization
Increased Brand Recognition: Every opportunity you have to syndicate your content and increase your visibility is valuable.
Higher Search Engine Rankings: Google and other search engines may be calculating rankings using SM presence as a significant factor.
Better Customer Experiences: Every customer interaction you have on SM is an opportunity to publicly demonstrate your customer service.
Increased Inbound Traffic: The more quality content you syndicate on SM, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
Your Competition Is Already Involved: This means your potential traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by.
Don’t Hesitate to Give Us a Call
We build social media campaigns for our clients to best fit their needs whether it is for a small local pizza shop or a large national law firm. Our team of social media experts understands every business is different and needs a custom strategy to develop and distribute the proper content among several social media platforms.
We take pride in delivering excellent customer service and would love to discuss how we can build you a successful customized social media campaign.